Transform Your Product Organization into a Fast, Adaptive, and Efficient Business Engine
to Win in the AI Era
Transform Your Product Organization into a Fast, Adaptive, and Efficient Business Engine
To Win in the AI Era
We specialize in companies whose products or services depend on continuous software development.
When products underperform …
❌ Product delivery is slow or inflexible - brings too little business value.
❌ Costs and headcount explosion does not bring the expected boost in business results.
❌ Process improvements and frameworks only add mess and complexity while slowing down and driving costs even higher.
The result - frustrated customers, wasted opportunities, and competitors pulling ahead.
The problem is not in people — This is a Defective Organisational System
Proven Solution
Deep Optimization of Product Organization
Together with your leadership team, we modernize all aspects of the product organizational system, including:
✅ Structures, roles and processes of product management, delivery and support
✅ Goal setting, tracking and performance evaluation, management structures and functions
✅ People management approaches to individual performance, salaries, professional and career development
✅ Behavioural patterns (as a result of organizational changes + training and other measures).
✅ We also gain your internal expertise so you do not depend on our involvement in future.
Validated and Effective
Over 20 years of working with multiple product organizations - from small startups up to giants like BMW, Mercedes-Benz, and Deutsche Bank, we developed a systemic goal-driven approach:
We transform product organizations for their deep optimization:
Opposite to frameworks - we tailor your product organization to your context and business strategy.
Effective risk management through comfortable iterative change implementation.
Focusing on measurable outcomes, not just making changes for the sake of change.
We Promise Only What We Achieved Before
Our clients launch conceptual growth in business results in 4-6 months while the very first improvements are often achievable even sooner.
4-6
MONTHS
Two Steps For Your Comfort And Effectiveness
Each step brings you value and you choose how to proceed - alone or with us.
1
Product Organization Audit
(2 Weeks)
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By observing discussions, reviewing documentation, and interacting with people in various roles, we learn your context.
From the business model and strategy, management model, goal-setting, and performance evaluation approaches to structures, roles and processes, salary and non-material reward management, career paths, professional development, culture, and behavioural patterns.
We uncover strengths and weaknesses, along with hidden drivers and blockers.
We share our findings and suggestions with you.
Finally, a mutually agreed-upon decision on the next step is reached.
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You receive:
Reorganization options to achieve peak business efficiency
Possible quick wins without significant organizational changes.
An opportunity to see how we work to make an informed decision about the next step.
2
Preparation & Change Execution (4- 6 Months) + Support & Measurements
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Working closely with your leadership team, we define goals, metrics, and the target design for the entire organizational system, plan the first iteration, prepare employees and systems, and implement changes.
We provide comprehensive support, monitor progress, and make adjustments.
At the same time, we develop your internal expertise to reduce your dependence on us.
Finally, we jointly decide on the next iteration, if necessary, as well as the extent of our involvement.
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Growth in business results is easily verified by direct "before and after" comparison whenever possible to have identical external conditions.
Progress towards optimization goals based on metrics we agreed upon at the beginning of this step.
The expertise shared by internal employees allows for decisions to move on to the next iteration (if necessary) either completely independently from us or with less involvement from us.
Harsh Reality
There Are Plenty of Consultants,
But Too Little Real Business Impact!
Our Way Is Different
30+
This isn’t traditional consulting — it’s a true partnership where success is defined not by completing changes, but by achieving measurable impact.
Companies With Similar Issues
We’ve already helped leaders of many companies — from small one-team startups to giant corporations — in similar situations, and we can help you too!
Achievements of Our Clients - Without Cost Increase
Average numbers for product organizations with headcount between 20 and 1200 people
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Our clients achieve consistent delivery of the top-priority product (not just technical) changes within 10 work days, including feedback and further plans adjustment. Quality, including technical quality, is always enhanced.
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With high-speed delivery of fully completed changes, the organization is not only prepared for changing plans but seeks for the option of modifying plans to maximize business results.
Importantly, this does not lead to additional costs or risks.
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We eliminate waste in terms of business value, including waiting time, duplicated work, excessive coordination costs, ineffective communications, internal conflicts, political games, and more.
We ensure that nothing dissipates efforts or delays the flow of business value.
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We create organizational conditions where high-quality teamwork for business results becomes the most desired achievement in the work of every employee, and where contributing to this is easy and transparent. We've achieved this on products developed by teams ranging from 20 to 1,200 people.
Our Cases
Real examples of transformed product organizations.
BMW / Autonomous Driving Department
1000 People / One Product of the highest technical complexity
Shortened end-to-end cycle time from 16 to 2 weeks without cost increase.
Time to change the nearest delivery plans reduced from 3 months to 10 days; effort to change plans reduced incomparably.
The product managed to return to the leading positions after struggling behind competitors
FinTech Leader / Financial Services B2B и B2C
80 People / Two Interdependent Products With Different Challenges
Shortened average lead time for customer-centric items from 3-6 months to 2 - 10 days.
Profit increase by 135% with doubled client base.
Easily configurable and scalable delivery for changing priorities, launching new directions and products
Let’s clarify your situation and our proposal - no pressure, informal discussion.
Testimonials
Our Team
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![Headshot of a bald man with light skin, blue eyes, a goatee, wearing a navy blazer, white shirt, and earring, against a dark gradient background.]()
Denis Sunny
EXECUTIVE CONSULTANT AND TRAINER
☆ Partners with senior leadership teams to create bespoke, adaptive organizations that maximize business outcomes.
☆ Delivers private workshops and training sessions on organizational design and evolutionary change management.
☆ With over 15 years of experience building adaptive organizations, as part of more than 20 years overall in banking, fintech, digital, automotive, and other industries (including senior management positions), he also holds top-tier certifications from highly reputable organizations, including LeSS.works and Scrum.org.
☆ Author of SMART Effectiveness™ and SMART Adaptiveness™ methods and co-creator of ORCA Solutions™.
☆ Co-founder of the Applied OrgScience Institute™ and Bespoke Adaptive.
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![A smiling man with a beard and mustache, wearing a black jacket and a T-shirt with a colorful graphic, standing against a dark background.]()
Roman Doroshenko
CONSULTANT, COACH, AND TRAINER
☆ Works at all levels to create bespoke adaptive organizations that maximize business outcomes.
☆ Delivers private workshops, training sessions, and other services.
☆ Has been working with adaptive organizations across various companies and industries since 2009.
☆ Certified Trainer and Consultant in Goal-Setting by OKRInstitute.org.
☆ Certified Trainer of multiple public courses from Scrum.org—a highly reputable organization founded by Scrum co-creator Ken Schwaber.
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![A woman with long blond hair, wearing a red plaid shirt over a white top, smiling at the camera against a plain light background.]()
Maria Tovpinets
CONSULTANT, COACH, AND TRAINER
☆ Works at all levels to create bespoke adaptive organizations that maximize business outcomes.
☆ Delivers private workshops and training sessions, as well as other services.
☆ Certified Trainer and Consultant in Goal-Setting by OKRInstitute.org.
☆ Certified Trainer and Coach in modern management approaches (Management 3.0) from Management30.com.
☆ Expert-level Scrum Master with over 7 years of experience in multiple organizations across a diverse range of industries, with skills certified by LeSS.works and Scrum.org—a highly reputable organization established by Scrum co-creator Ken Schwaber.
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Eugenia Berkan
Refined Version:
COACH AND FACILITATOR☆ Focuses on maximizing the business effectiveness of multi-team product development at any scale.
☆ One of our experts accelerating the effectiveness of teamwork and the expertise growth of your internal Scrum Masters.
☆ Professionally facilitates a wide range of on-site and online events, regardless of scale.
☆ Certified Coach by Erickson Coaching International (erickson.edu).
☆ Expert-level Scrum Master with over 10 years of experience across multiple organizations and industries, with skills confirmed by LeSS.works and Scrum.org—a highly reputable organization established by Scrum co-creator Ken Schwaber.
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![A woman with long brown hair, wearing an orange top, smiling at the camera with a dark background.]()
Maria Stepcheva
CONSULTANT AND COACH
☆ Specializes in building teams and cross-team collaboration.
☆ One of our experts maximizing the business effectiveness of teamwork within and between teams.
☆ Certified Coach by Erickson Coaching International (erickson.edu).
☆ Experienced Scrum Master with over 5 years of experience in multiple organizations across a diverse range of industries, with skills certified by LeSS.works and Scrum.org—a highly reputable organization established by Scrum co-creator Ken Schwaber.
Why Our Clients Are Happy To Partner With Us?
Uniquely Beneficial For You
We do what’s most valuable for our clients — even when many consultants would see it as reducing their own gain.
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✅ Our goal is not change for its own sake - it is just a means of achieving measurable outcomes that are critical specifically for business. All our work is built around achieving that.
✅ We take an active role in decision-making — the final word is always yours, but we stand by our professional position when we disagree.
✅ We work side by side with your team — fully engaged with your leadership team, not just acting as external advisors.
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✅ Focus on eliminating systemic causes, not cosmetic fixes.
Quick improvements are also implemented — but only when they carry no risk of side effects and do not harm the strategic direction. -
✅ We apply a flexible, individualized approach to every organization, developing the most effective organizational solutions precisely for your business strategy and unique context.
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✅ We cultivate your internal expertise so you can continue evolving independently — without relying on external resources.
Uniquely Comfortable and Safe for You
Instead of the usual practice of revolutionary, large-scale transformations done all at once, we apply Iterative Evolutionary Change, where each iteration delivers a complete, measurable improvement.
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If the situation isn’t critical, we replace large-scale, one-time transformations with iterative changes, starting from a minimal value-delivering scope to limit risks.
With each following iteration, we expand and deepen improvements based on the insights gained from previous ones. -
Each iteration ends with a period of stability, allowing people to “catch their breath” and adapt to new conditions, while leadership can measure progress toward optimization goals and decide whether to continue or stop at the achieved results.
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If your circumstances change and you decide to stop further transformations, there are no losses.
Each iteration is short and brings the organization to a stable working state.
By this point, the efforts invested in previous changes have already paid off through achieved improvements. -
When your business situation requires updating the target organizational model, it’s not a disruption.
The next iteration of changes (see Iterative Approach) is simply adapted to new circumstances — while all previous iterations are already completed and continue to bring value.
Let’s clarify your situation and our proposal — no sales, just a short casual chat.